Walmart recently announced it will be providing its employees in Georgia with a benefit that covers up to $1000 per pregnancy for the services of a doula. The employer reports it chose Georgia for the initial roll-out, thinking that is where it can have an "immediate positive impact in supporting healthy pregnancies."
Providing additional family-related benefits is an area of focus in employee benefits.
Survey results from FebruaryCare.com show that 50 percent of employers surveyed plan to provide new or expanded childcare benefits for employees. Of those, 66 percent will add more work flexibility, and 63 percent plan to expand childcare support.
A possible reason for this move toward parental benefits may be found in a survey conducted by Willis Towers Watson in September of 2020. Twenty-five percent of the employers they surveyed reported losing employees due to growing caregiver responsibilities, while less than half believe their benefits adequately filled the needs of their employees.
In addition to adding new parental benefits, human resource experts believe a shift in workplace culture that is focused on supporting working parents is necessary to attract and retain quality employees. Ryan Golden "Walmart debuts doula benefit in Georgia" www.hrdive.com (Jul. 6, 2021).